Mission

 

  • Improving equine health and happiness through products providing freedom and comfort to move as nature intended.

  • Empowering riders with education and tools to assess and adjust equipment for the best possible fit.

  • Creating the possibility for every ride to be rewarding – for your horse as well as yourself.

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Philosophy

 

We are passionate about horses. Totally committed to their comfort and well-being.  We believe the welfare of the horse should be just as important as that of the rider.  Horses aren’t able to “speak up” for themselves in our language so it’s our desire to interpret what they’re communicating and be a voice on their behalf.

We believe most riders do care deeply about their horses and want the very best for them.  That’s why we put such a strong emphasis on education empowering riders to understand and assist their horses each time they saddle up.  As a wise soul once said, “When we know better, we can do better.”

We believe it’s important to stay curious, open and always seek improvement.  We hold ourselves accountable to that ideal with product development and striving to offer excellent service to our customers.

We’ve learned that helping our horses feel better in their bodies and minds leads us to more likely achieve our relationship and performance goals.

We believe in finding the joy in every day – getting things done with a bit of fun – and as Ghandi said, being “kinder than necessary.”   Our deepest desire is to forge a significant contribution in this life, to make the world a better place, and to enhance the harmony between horse and human.